AI that actually runs a business.
I'm Brady Baxter. I run real companies on these tools every day — and I taught AI to the most change-resistant institution there is: a school. If it works there, and it works on my own payroll, it will work for yours.
Not slides about AI. Things it built.
Two examples I made and put into the world — a premium product site and a free tool I use to run my own work. Both are live. Both are clickable.
boat.baxstarfishing.com
A premium, scroll-animated showcase for my Baxstar Fishing flagship boat — the kind of site a shop pays an agency five figures for. I built it with AI.
Open the live site
The chaos-day tracker
I was running six AI threads at once and losing track. So I had AI build a skill that watches for the mess and writes the daily recap itself. Here's the walkthrough — the tool is free.
Watch on YouTubeLearn it, audit it, or build it.
Start where you are. Take a class, get an honest read on your workflow, or have one tool built for one job.
AI, FOR REAL.
Hands-on evenings for normal people. You watch it work on the big screen, then do it yourself on your own laptop — and go home with something you'll actually use.
Workflow audit
I look at how your work actually flows and tell you the truth: what to automate, and just as important, what to leave alone.
- What's worth automating — and what isn't
- Built on the Google or Microsoft stack you already pay for
- No middleware subscriptions, no tools you'll have to babysit
One tool, one job
When off-the-shelf won't fit, I build the one thing that will — simple on the surface, and yours to keep.
- A pontoon-rental checkout app
- A salon commission calculator
- A dynamic pricing engine
A teacher who runs businesses — and a businessman who can teach.
I hold a master's in technology and instructional design, and I spent years inside classrooms — which is where I learned to make hard things land for people who didn't ask for them.
Then I went and ran the businesses. Six years of Baxstar Fishing. A 24/7, unstaffed golf simulator that runs itself on the systems I built. I use AI to do real work with real money on the line — not to make demos.
I've also stood on the big stage: I spoke at Minnesota's largest EdTech conference, billed right next to the keynote. And when I'm not building, I'm on the water — a 5× Minnesota Master Angler.
Straight answers before you reach out.
What does Brady Baxter actually do?
I help businesses use AI to do real work. That means honest workflow audits, small custom tools built for one job, and hands-on classes. I run my own companies on these same tools, so the advice comes from a payroll, not a pitch deck.
Do you work with small businesses, not just big companies?
Yes - small and owner-run businesses are exactly who I build for. I run a fishing guide service and an unstaffed golf simulator myself, so I understand tight margins and no spare staff. The goal is tools that run without someone babysitting them.
What is a workflow audit?
It is an honest look at how your work actually flows. I tell you what is worth automating and, just as important, what to leave alone. You get a clear plan built on the Google or Microsoft tools you already pay for - no guesswork and no hype.
Will you build a custom tool for my business?
Yes, when off-the-shelf software will not fit. I build one tool for one job and keep it simple on the surface, so your team is not stuck babysitting it. Examples I have shipped include a pontoon-rental checkout app, a salon commission calculator, and a dynamic pricing engine.
Do I have to buy new software or monthly subscriptions?
No. I build on the Google or Microsoft stack you already pay for and avoid middleware subscriptions on principle. You should not have to rent a stack of extra tools just to make one thing work. What I build is yours to keep.
Do you work with Google Workspace or Microsoft 365?
Both. I match the work to the stack your business already runs on rather than forcing you onto mine. Whether you live in Google Workspace or Microsoft 365, I build directly on it so there is nothing new for your team to learn or maintain.
What is AI, FOR REAL.?
It is my hands-on class for everyday people at Lakes Golf Simulator in Detroit Lakes. You watch AI work on the big screen, then do it yourself on your own laptop. Start with a one-hour First Look for 29 dollars, or take the four-evening cohort.
Where are you based, and do you work remotely?
I am based in Detroit Lakes, Minnesota, and work with businesses across Minnesota and remotely. Classes are held in person at Lakes Golf Simulator. Audits and builds can be done remotely - the easiest way to start is a message through this site.
Tell me what's slowing you down.
No pitch. Just a straight answer.
Tell me the task that eats your week. I'll tell you whether AI is the right fix, what it'd take, and whether it's even worth doing. If it's not, I'll say so.
contact@bradybaxter.com